Convention and Exhibition Center that the oversized exhibition hall was full of visitors,

The reporter saw in the Shenzhen International Convention and Exhibition Center that the oversized exhibition hall was full of visitors, and there were rows of booths with unique designs, and the dazzling array of exhibits was dizzying.Chen Huang Man, president of Guangdong Toy Association, said that after 36 years of continuous precipitation, Shenzhen International Toy Fair has become an industry event that cannot be missed in the global toy industry and has been highly recognized by toy manufacturers at home and abroad. This year's International Toy Fair has more than 4,900 booths, more than 1,400 exhibitors, an increase of more than 10% compared with the previous session, and more than 100,000 exhibits, all reaching record highs.This year, Shenzhen International Toy Fair also attracted many overseas buyers, and buyers from distributors, department stores, supermarket chains and other professional sales channels from more than 20 countries and regions in Europe, America, the Middle East and the Asia-Pacific region actively participated. In addition, buyers from Korea, Indonesia, Malaysia, Vietnam, Myanmar and other countries participated in the exhibition.Chen Huang Man said that since the last exhibition, the popularity of Shenzhen International Toy Fair has obviously recovered. This exhibition has attracted the attention of more overseas buyers, and the market popularity continues to rise. According to preliminary statistics, the number of overseas buyers in this toy fair increased by about 40% compared with last year, and the total number of exhibitors increased by about 30% compared with last year.According to the reporter's on-the-spot investigation and visit, after the adjustment, the global toy industry began to stabilize and rebound this year, with positive signals constantly emerging and market demand continuing to recover. A few days ago, the data released by the General Administration of Customs also showed that in January and February of 2024, the export volume of China's toy products increased by 15.9% year-on-year.Chen Huang Man said that although China's toy exports declined year-on-year, China's toy industry has strong development resilience and obvious advantages such as industrial development clustering. Take Guangdong as an example, as the largest toy production and export base in China, Guangdong toy industry has a complete upstream and downstream industrial chain, a deep foundation for R&D and innovation, and obvious competitive advantages in the international market.Chenghai District, Shantou, Guangdong Province, is known as "Toy Capital of China", with the most complete, largest and highest market share toy industry cluster in the world. Cai Jialin, the head of Shifeng Cultural Toys from Shantou, told the reporter that since 2022, the global supply chain has been impacted by factors such as the geopolitical situation, and with the impact of global inflation, the cost of living for consumers has greatly increased, and the expenditure on non-essential items such as toys has been compressed, dragging down market demand.According to reports, Shifeng Culture has more than 1,000 kinds of toy products exported to nearly 100 countries and regions around the world such as Europe, America, the Middle East and Southeast Asia. Cai Jialin also said that after two consecutive years of adjustment, it seems that the global destocking is coming to an end and the international market demand is continuing to recover. "The number of visitors at this exhibition has increased by at least 20% compared with the previous one, and more than 10 staff members are too busy. The company has launched many intelligent and environmentally friendly toy products, and it is expected that the company's exports will continue to grow steadily this year. " in recent years, more and more traditional toy enterprises have accelerated the digital transformation of industrial clusters by implementing a new round of technological transformation. With the further development and popularization of digital technologies such as artificial intelligence, the international status and brand influence of China's toy industry are expected to be continuously improved in the future, and the transformation from "a big toy producer" to "a powerful toy maker" will be realized.Chen Huang Man said that in recent years, a large number of high-tech enterprises and specialized and new enterprises with independent intellectual property rights have emerged in China's toy industry, and more attention has been paid to scientific and technological innovation and achievement transformation. In the toy industry cluster areas such as Dongguan and Shantou Chenghai, many toy enterprises have realized digital and intelligent production and management. "Scientific and technological innovation is becoming the fundamental guarantee for China's toy industry to enhance its competitiveness in the international market and provide a steady stream of power for the high-quality development of the toy industry." Huang Man Chen said.Chen Huang Man also introduced that, like common building blocks, toy enterprises can strictly control the error below 0.02mm, reaching 1/5 of the diameter of a hair. In addition, multinational companies usually prefer to entrust China enterprises to produce products with high technical requirements, such as electronic and voice intelligent toys. The reporter also learned that Xinghui Entertainment, which participated in the exhibition, adopted VR remote control, voice remote control and other technologies to increase the control mode of dynamic toy series, further optimizing the player's control experience. In addition, Shifeng Culture applied GPT big model, programming, vibration sensing and other technologies to create a variety of hot-selling smart toys and achieved great success. In the production process, more and more toy enterprises have realized the intelligent and digital upgrade of production, sorting and packaging processes by introducing intelligent production equipment and building automatic factories, and the production efficiency and product quality have been greatly improved.The organizer also introduced that this year's Shenzhen Toy Fair set up the theme pavilion of "IP licensing and derivatives, trendy play and collecting toys" for the first time, highlighting all kinds of licensed products and trendy play products that are widely sought after at present. World-renowned IPs such as Baokemeng, Altman, Naruto, Ye Luoli, Marvel Comics and Disney, as well as IPs representing the national tide and aerospace culture, all appeared. Chen Huang Man introduced that trendy toys and IP-authorized derivatives have always been the dominant categories of Shenzhen International Toy Fair. In recent years, toy companies have paid more attention to creating original IP, and launched more and more fashionable toys, which are loved and sought after by consumers.The reporter also saw at the exhibition site that this year's Shenzhen International Toy Fair also set up a "Chinese and Foreign Toy Awards" product display area to showcase the latest award-winning toy products. According to the organizer, since the official launch of this grand prize, hundreds of enterprises have responded enthusiastically. Based on different judging dimensions, 14 grand prizes have been set up this year to fully display the latest innovation achievements of toy enterprises and support enterprises to innovate products and strengthen brand

The reporter saw in the Shenzhen International Convention and Exhibition Center that the oversized exhibition hall was full of visitors, and there were rows of booths with unique designs, and the dazzling array of exhibits was dizzying.Chen Huang Man, president of Guangdong Toy Association, said that after 36 years of continuous precipitation, Shenzhen International Toy Fair has become an industry event that cannot be missed in the global toy industry and has been highly recognized by toy manufacturers at home and abroad. This year's International Toy Fair has more than 4,900 booths, more than 1,400 exhibitors, an increase of more than 10% compared with the previous session, and more than 100,000 exhibits, all reaching record highs.This year, Shenzhen International Toy Fair also attracted many overseas buyers, and buyers from distributors, department stores, supermarket chains and other professional sales channels from more than 20 countries and regions in Europe, America, the Middle East and the Asia-Pacific region actively participated. In addition, buyers from Korea, Indonesia, Malaysia, Vietnam, Myanmar and other countries participated in the exhibition.Chen Huang Man said that since the last exhibition, the popularity of Shenzhen International Toy Fair has obviously recovered. This exhibition has attracted the attention of more overseas buyers, and the market popularity continues to rise. According to preliminary statistics, the number of overseas buyers in this toy fair increased by about 40% compared with last year, and the total number of exhibitors increased by about 30% compared with last year.